Recruitment Insights

Recruitment insights reports provide user-friendly, data visualisation reports on the performance of marketing recruitment campaigns and sources by panel. It includes metrics such as sign-ups by source and recruitment conversion paths.

To view the recruitment insights:

Select analytics > recruitment insights in the main menu.

The recruitment insights page displays.

The following descriptions correspond to the numbered filters and components in the image above:

1. The company filter dropdown allows you to view the insights for a specific company.

2. The panel filter dropdown displays a list of all panels created for the selected company. Select a specific panel to view its recruitment analytics.

3. The compare feature allows you to compare up to five panelist sources. Some examples of sources include: chatgpt.com, meta, organic, etc.

4. The main banner contains the following information:    

The number of active users for 7, 30, 90, and 365 days.

• Country: the country where the panel is displayed.

• Language: the language the panel is displayed in.

• YTD total panelists: the number of panelists in the panel from the start of the year to date.

• YTD completes: the number of survey completes in the panel from the start to the year to date.

• YTD revenue: the total revenue generated from panelists activities from the start of the year to date.

• YTD cost: the total incentives paid to the panelists from the start of the year to date.

The date range beneath the banner allows for you to specify a specific timeframe for the displayed analytics. You can then select whether to split the information daily, weekly, or monthly on the x-axis from the dropdown.

Financial insights

The totals displayed here are based off the sources selected in the compare section.

The Recruitment Insights section offers a detailed overview of your panel recruitment performance. You can monitor key metrics such as:

• Signups – Provides totals for all users who register with the panel.
• Confirmed Registration Emails – Provides information on all users who have confirmed their registration through an email.
• Active Users (Survey Attempts) – Provides information on all users who have participated in a survey.
• Survey Completes – Provides information on all users who have completed a survey
• Panelist Activity – Provides the totals for all panelists based off the sources selected in the compare section. This chart displays how many panelists are registered, active, and churned.
• Financial Activity – Provides the total amount of money paid to panellists. (Note: Incentives for the current 30-day period will be displayed on the 26th day of the following month, after quality checks are completed.)
• Recruitment Conversion – Provides a visualization of the recruitment process and the number of users at each stage. The number of users narrows as they progress through the stages, helping to identify drop-off points and optimise conversions.

To get the most out of your dashboard, you can utilise the following interactive features:

• Hover over the charts to view the specific counts and percentages for each source.

• Adjust the date range to analyse data across different periods.

• Use the "Compare" section to filter and view various data sources side-by-side.

• Click the ellipsis (...) in the top-right corner of any chart to download the data as a CSV or toggle to full-screen view.

For more information on each metric, hover over the "?" icons next to the respective headings.