Panel Insights

Panel insights provides user-friendly, data visualisation reports on the panel retention, demographics, survey specifics, and panel financials. These reports give panel owners control and transparency of panel performance and ensure panel owners can be confident in the actions they take to grow and optimise their panels with accurate, easy-to-understand reporting.

To view the panel insights, select analytics > panel insights in the main menu.

The panel insights page displays.

The following descriptions correspond to the numbered filters and components in the image above:

1. The company filter dropdown allows you to view the insights for a specific company.

2. The panel filter dropdown displays a list of all panels created for the selected company. Select a specific panel to view its recruitment analytics.

3. The compare feature allows you to compare up to five panels.

4. The main banner contains the following information based on the panels chosen in the compare section:    

   

   The number of active users for 7, 30, 90, and 365 days.

   

   • Country: the country where the panel is displayed.

   • Language: the language the panel is displayed in.

   • YTD total panelists: the number of panelists in the panel from the start of the year to date.

   

   • YTD completes: the number of survey completes in the panel from the start to the year to date.

   • YTD revenue: the total revenue generated from panelists activities from the start of the year to date.

   • YTD cost: the total incentives paid to the panelists from the start of the year to date.

5. To make this data easier to interpret, information is organized into five separate tabs:

• Overview report: provides a general overview of key performance metrics, including active users, participation, completes, conversion rate, revenue, and unsubscribers.

• Retention report: tracks total panelists, total active users, churned users, and other retention metrics.

• Demographics report: offers insights into the performance and demographics of a panel, including age and gender breakdown across revenue, completes, conversion rates, and more.

• Survey report: provides insights into the survey activity of a panel and tracks participation, completes, terminations, reversal rate, and more.

• Financial report: tracks data about panel revenue and costs, such as total revenue, incentive costs, and Billing Reports. Billing reports include all data from all the panels in this company, aggregated and not filtered by any time range. To view the actual monthly revenue, please take a look at the Profitability Report located at the bottom of the page. The Total row will display the final revenue earned for the month.
  

   

  6. The date range beneath the banner allows for you to specify a specific timeframe for the displayed analytics. You can then select whether to split the information daily, weekly, or monthly on the x-axis from the dropdown.

  

Lastly, for more details on each metric, hover over the "?" icons next to the respective headings.