Set-up Marketing Campaigns

With Marketing Campaigns, you can achieve the following:

1. Incentivize New Panelists
   Launch marketing campaigns that offer an extra starting balance or incentive to panelists who register through specific campaign links.

2. Enable Server-to-Server Tracking
   Send server-to-server (S2S) signals to advertising platforms or affiliate networks when a new panelist signs up via their referral link. This ensures accurate tracking and attribution.

3. Track Advertising Costs for Profitability
   Monitor advertising spend and performance in your backend, allowing you to generate profitability reports based on the cost of acquiring new panelists through each campaign.

How to set-up a Campaign?

1. Panel partner should reach out to Cint to set-up Tracking template for postback and continue with setting up the Marketing campaigns.
2. Set the Destination URL in the Affliate platform (similar to AWIN) where affiliate publishers will direct traffic.

3. Include UTM Parameters with both:

   • Dynamic placeholders (e.g., utm_content={{""}})

   • Static values (e.g., utm_source

4. Add any UTM parameters you plan to use as sign-up filters in your marketing campaign.
5. The partner sets up the marketing campaign and defines the UTM parameters (e.g., utm_source=awin) that will trigger the postback.

Please note: if you have an ongoing recruitment campaign, please reach out to us to set-up the new tracking template and assist to create a campaign to continue with recruitment.