New Feature : Dynamic Incentives (FAQ) – Panel Partners

What are Dynamic Incentives?

Dynamic Incentives offers panel owners a way to customise incentives for their panellists, which can be optimized to improve participation volume and conversion, and enhance panelist retention. This feature is available on both the Open and the Private Exchange.

This innovative system moves beyond traditional fixed incentives by providing a stable base incentive combined with a variable boost. This structure directly aligns a panelist's earnings with the survey's profitability.

Panel owners can manage and customise these incentives, including base incentives, minimum target margins, and margin-sharing percentages, using an easy-to-use control panel within the Cint Engage platform. This enables them to capture more surveys.

How can I customize the settings to create Dynamic Incentives for my panel?

Customizing these settings is simple with our easy-to-use control panel.

In Cint Engage:

Navigate to your panel’s settings.
Click Incentives and margins on the left-hand-side menu.

If you do not have any previous Dynamic Incentives set, you will be able to see all the controls with any boost incentives set to 0% for each cluster and a fixed reward icon. This means that boost incentives set to 0% are disabled, and panelists will only receive the base incentive amount and panel owners will receive the full amount of their target margin.

Note: To customise your Dynamic Incentives, ensure that the Recommended Incentive Settings are disabled.

3. Click on Manage clusters to group different surveys with different LOI together.

For example, by choosing max LOI of 10, 20, 35 and 45, you will receive LOI clusters of 0-10 minutes, 11 to 20 minutes, 21 to 35 minutes, and 36 to 45 minutes.

4. Click Confirm to save your cluster settings.

Can I enable both Dynamic Incentives and Recommended Incentive Settings at the same time?

You should disable Recommended Incentive Settings to customise Dynamic Settings for your panel.

If you have enabled the Recommended Incentive Settings for the Open Exchange, the following options will not be editable:

Cluster management
Base incentive
Target margin
Boost incentive

Understanding Clusters and Incentive Logic To maximize survey conversion and panelist satisfaction, the platform organizes opportunities into Clusters—groups of surveys defined by Length of Interview (LOI) and Minimum Revenue Per Interview (Min RPI).

Smart Clustering: Clusters are arranged sequentially (e.g., 0–5 mins, then 6–10 mins) to prevent overlap. If a panelist cannot find a match within a specific cluster, a Rerouting Safety Net overrides the time limits (resetting the minimum LOI to 0) to ensure they are presented with available surveys rather than a "no surveys" message.
The Incentive Model: The financial structure consists of a Base Incentive (a guaranteed fixed amount) and a Boost Incentive (a bonus calculated from the profit margin).
Revenue Logic: The system ensures profitability via the Target Margin (minimum acceptable profit) and Min RPI (Base Incentive + Target Margin). By keeping the Base Incentive lower and offering a Boost, the required RPI drops. This unlocks more survey inventory, increases conversion rates, and ensures panelists are fairly compensated through performance-based rewards.

Understanding Boost Incentive Tiers Boost incentives allow you to share a percentage of your survey margin (Revenue Per Interview minus Base Incentive) with panelists to increase engagement. The platform categorizes these incentives into three tiers based on the percentage you choose:

Fixed Reward (0% - Green Icon): The panelist receives only the base incentive. Your target margin equals your total profit per interview.
Reward Boost (1% to 50% - Blue Icon): A variable reward system where panelists receive the base incentive plus a bonus calculated from the margin upon completion.

Premium Boost (>50% - Orange Icon): A high-value variable reward designed for longer or difficult surveys. While this lowers your profit margin per interview, the attractive bonus drives higher conversion rates, ultimately increasing overall revenue volume.

Can I reward my panellists for non-completes?

Yes, to encourage engagement, you can set a fixed reward for screen-outs and full quotas. You can enable those settings at the bottom of the page and set a custom amount.
You can disable this option at any time, but panellists who have earned these incentives will still be able to pay them out.

How often can I modify or deactivate Dynamic Incentives?

You can modify or deactivate your settings at any time.
To deactivate Dynamic Incentives, go to your settings and click Deactivate at the bottom-right corner of your screen. You will not be able to deactivate Dynamic Incentives if it is the only incentive model enabled for your panel.
Please note that any incentives earned by panelists before disabling Dynamic Incentives will still be payable once the buyer has reconciled in the Cint Exchange.

What is the panelists’ experience when completing surveys with Recommended Incentive Settings enabled?

Panelists will see a more engaging offerwall where surveys are tagged to highlight their value. The system uses specific icons to guide their choices: a Green icon for fixed rewards, a Blue icon for standard boosts (up to 50%), and a Yellow icon for "Premium Boosts" (above 50%). These visual cues are designed to attract attention and encourage immediate participation in higher-value opportunities.

Once a panelist completes a survey, they will see a clear breakdown of their earnings - their fixed reward amount and the reward boost. Panelists will be able to withdraw their incentives once the buyer has reconciled the survey in the Cint Exchange.